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We were also responsible for shipment receiving, unloading, inspection, unpacking, trash removal and staging of materials that were part of our scope.Įach Fresh Thyme project included the assembly and placement of many custom built bins and displays including bulk dispensers, produce displays and featured endcaps. Installation of Interior Floor Mounted Bollards.Kitchen Equipment Installation – Bakery, Deli, Meat Service Prep.Office and Breakroom Furnishing & Millwork.Our team’s scope of work responsibilities typically included: This requires teams that are flexible, knowledgeable and have the right skill set to match the scope. We understand the importance of working with the project superintendent, staying on schedule and executing precisely so the store can meet it’s grand opening date. Since our services cover most of the FF&E responsibility (shelving, millwork and decor) in the project scope we are know the importance of our role as one of the last sub contractors in the store. Our construction teams are very experienced working with GC’s on major retail construction projects. These projects consisted of a combination of renovated spaces and ground-up construction with a typical footprint of 20k to 30k sq. DisplayMax helped bring over 40 of these to the grand opening. Located throughout the midwest, this natural/organic food grocery concept has opened over 66 locations since 2014. Overall, Fresh Thyme Market operates 73 stores in 11 states across the Midwest.Our construction team had the privilege of assisting numerous general contractors with the store construction of the new chain of Fresh Thyme Farmers Market. So it just seemed an especially right time to remind people that Fresh Thyme has always stood for ‘real healthy foods at real affordable prices’ and that the single, most important thing any of us can do to keep ourselves and our families healthy is eat healthy foods.” The pandemic has made us all more health-conscious and more price-sensitive. “Now, more than ever, people are searching for some clarity.
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It can be confusing, contradictory and sometimes come from pretty questionable sources,” according to John Condon, founder and chief creative officer The Distillery Project. It’s such an important topic that there’s a constant barrage of information. “It’s always been hard for people to know what to do to stay healthy. It also emphasizes that Fresh Thyme shoppers are taking control of their wellness amid a changing world by eating “real, healthy foods,” the retailer said.Ĭhicago-based agency The Distillery Project redesigned the Fresh Thyme logo and helped develop the ad campaign in partnership with the chain. Fresh Thyme said the commercial - showing three families preparing and eating dinner in their homes - aims to highlight the diversity and uniqueness of the Fresh Thyme customer. Titled “This is Real,” the TV ad stars real Fresh Thyme shoppers who were cast while shopping in Chicago. With the change, Fresh Thyme drops the word “Farmers” and the tractor icon from its banner. Our new logo and advertising campaign is an intentional evolution in that direction, and we are thrilled to share it with our community.” “As we all continue to navigate this new normal, Fresh Thyme is dedicated to helping people meet a new standard and heightened responsibility towards their own well-being. “Fresh Thyme has always been a solution for healthy living, no matter the circumstance,” Tod Pepin, chief merchandising and marketing officer at Fresh Thyme Market, said in a statement. Related: Fresh Thyme Farmers Market goes chainwide with no-antibiotics pork The TV spot will feature the new Fresh Thyme logo and run in 18 Midwestern markets.Īccording to Fresh Thyme, the new name and logo “drives straighter” toward the company’s brand and purpose as a wellness-driven grocery retailer focusing on value-priced fresh, healthy, natural and organic offerings. 30, with the airing of a new television commercial. Plans call for Fresh Thyme to support the banner change in a new advertising campaign set to kick off on Sunday, Aug. Related: Fresh Thyme Farmers Market taps Shipt for grocery delivery The Downers Grove, Ill.-based specialty grocer said yesterday the new company logo brings a simpler, “refined and sharpened” look, with condensed wording and white lettering on a green background, compared with the previous green text against a yellow background. With the change, Fresh Thyme sheds the word “Farmers” and the tractor icon from its banner. Fresh Thyme Farmers Market is shifting to a streamlined logo and company name: Fresh Thyme Market.